Episode Synopsis "Impressions vs. Engagements: What is the difference?"

Impressions vs. Engagements on Social Media: What is the difference? We want to help you find the right marketing platforms - based on the data! Does this sound like you? Your company is working hard to advertise in all the places it can, you’re posting videos, posting everyday sometimes multiple times per day on 5 platforms or more, but you still can’t seem to get any traction. Or maybe you are getting what seems like tons of impressions, you show 600 impressions on a video right after ending your latest livestream but only 2-3 people who have watched it or commented. Why don’t these impressions = dollars in your business? Often the answer comes down to paying attention to the ENGAGEMENTS and CLICKS instead of chasing Impressions. So let’s take some time and learn about impressions and engagements and what is the difference is and how you can analyze the data to help you market your business better on Social Media. Learn more on our website at https://geekedoutmedia.com

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