In this episode of Fuel Your Marketing, Arti Sharma sits down with Sophie Buonassisi, SVP of Marketing at GTMfund & GTMnow, to unpack what it really takes to scale a modern go-to-market strategy in 2025 and beyond. What you'll learn: -Why community is a GTM superpower -How to turn media into a distribution moat (not a cost center) -The 4 pillars of community value that accelerate product-market fit -Why AI helps you scale—but can't replace human creativity -Why narrative-driven marketing is your biggest blind spot -Advice for SaaS founders & marketers on channel focus, experimentation, and growth 💡 Sophie brings a rare blend of VC strategy, marketing ops, content systems, and community design. If you want to grow faster and smarter, this one is unmissable. 🔔 Don't forget to subscribe for more GTM strategy, leadership, and marketing growth content! Important Links and Resources: Book a strategy call: https://measuremarketing.com/book-a-s... Meet the team: https://measuremarketing.com/about-us/ Free Revenue Readiness Assessment - https://measuremarketing.typeform.com... How to Rank Instagram Content on Google? A 2025 SEO Guide: https://measuremarketing.com/how-to-r... #GTMstrategy #CommunityLedGrowth #FuelYourMarketing #MarketingPodcast #Investors #BusinessStrategy #BusinessPodcast

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