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Listen "FYM Ep. 52 - Building B2B Trust in the AI Era: Lessons from GTM Leaders"
Episode Synopsis
What really wins deals in today's market? It's not price—it's perception. 💡 In this powerful episode, Arti Sharma talks with Shira Abel, CEO of Hunter & Bard and creator of the Perception Formula, to unpack why your audience's perception can make or break your business. This episode covers: The 4 H's of the Perception Formula: Heuristics, Hormones, History, and Heritage How emotional triggers (like cortisol & dopamine) impact buying decisions The hidden power of brand mindshare—and how to earn it How AI is changing marketing trust and discoverability Why human-first storytelling still wins in an AI-driven world Whether building a brand or scaling a startup, this episode delivers timeless strategy and practical insights to elevate your GTM game. 👉 Don't miss this one—especially if you think branding is just "fluff." #MarketingStrategy #BrandPerception #AIinMarketing #GTM #StartupGrowth #MarketingPodcast
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