The Truth About AI Adoption in Sales & Marketing | FYM Ep. 59

03/11/2025 37 min
The Truth About AI Adoption in Sales & Marketing | FYM Ep. 59

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Episode Synopsis

In this episode of Fuel Your Marketing, Arti Sharma sits down with Trinity Nguyen, CMO at UserGems, to discuss how AI is transforming sales and marketing — not by replacing people, but by amplifying their impact. 🎯   What You'll Learn: - Why team resistance, not tech, is AI's biggest challenge  - How leaders can build trust & buy-in for AI adoption  - The importance of data quality as the foundation for AI success  - Practical ways to align AI initiatives with revenue goals - Why AI-human collaboration outperforms automation alone  - The key to sustainable AI adoption: curiosity, communication & culture    💡 Trinity's insights will change how you view AI — from fear to fuel. If you lead marketing, sales, or RevOps, this episode is your blueprint for thriving in the AI-driven future of GTM. 🔔   Subscribe for more insights on GTM, AI, and leadership from top marketing minds.   Important Links and Resources: Book a strategy call: https://measuremarketing.com/book-a-s... Meet the team: https://measuremarketing.com/about-us/ Free Revenue Readiness Assessment -  How to Evolve Your GTM Strategy in the Age of AI: https://measuremarketing.com/how-to-e...   #AIinMarketing #SalesEnablement #UserGems #GTMStrategy #FuelYourMarketing

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