Welcome to FranPro Insights Podcast.  If you would like to access our most recent content and to receive updates, you can register here: https://franpro.com/Contact us here [email protected] if you:Want help finding a franchise Would like to be featured on our programWould like help producing or want a podcast produced for youAre a franchise company and want access to our free ROI Tracker dashboardIn this episode, Lance Hood of FranPro interviews Chief Operations Officer Corey Cotnoir of SocialMadeSimple.  Corey Cotnoir is an incredible resource for any franchise organization. If you would like to work with Corey you can reach him here: https://Franpro.vip/GoSocialMadeSimpleFinally the team at Social Made Simple has a Free 90-day local social marketing pilot program.  You can apply for at the link you see next to this video.  There is no catch, no management fee, and they will spend up to $185 per month per location in ad spend, but it does requires a corporate point of contact and five franchisee locations participating. As well as feedback is required, and the franchisees must stay engaged.Also covered:What you should know when it comes to local marketingWhich social media platforms make sense for your brandWhat causes brands to struggle with social advertising?The sweet spot for advertising frequencyWhat you need to know about your customer journeyHow can you increase engagement on your social posts​And moreGet ready to challenge the status quo in social media marketing as Corey Cottenoir, COO of Social Made Simple, takes us on an enlightening journey to harness the power of authenticity. Forget the polished, professional image you've been striving for. Learn to embrace user-generated content and how it can be instrumental for local business marketing. We also discuss the intricacies of a successful local marketing campaign, emphasizing the importance of forming genuine connections with the local community.We venture further into the realm of social advertising, gaining insights into the crucial aspects of the buyer's journey, life cycle, and frequency of ads. Corey sheds light on the significance of adjusting outreach and conversion strategies, and the pitfalls of over-marketing, a common mistake that can detrimentally affect a brand's perception. Prepare to reevaluate and transform your current strategies for more successful outcomes.Boost your local marketing content with fresh, authentic assets. We discus investing a little to elevate your content visibility and the importance of creating assets that provide customers with a clear understanding of your products and services.Contact us at [email protected] if you: Want help finding the right franchise for you Would like to be featured on our program Would like help to produce or want a podcast produced for you Are a franchise company and want Free access to our ROI Tracker dashboard *Some of the companies we interview compensate us a commission if you purchase something.

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