Should You Skip SEO and Go Straight to AEO?

11/08/2025 9 min Episodio 1
Should You Skip SEO and Go Straight to AEO?

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Episode Synopsis

Send us a text📬 You like this podcast? You’ll love the newsletter.Join the weekly 3-2-1 on AI search + marketing: subscribeIn this first episode of Found in AI, I’m tackling a hot question from r/marketing:“I just started learning SEO — should I even bother, or skip straight to AEO?”We’ll break down what Answer Engine Optimization (AEO) is, why it matters in 2025, and three simple steps you can take this week to get your content ready for AI search. I’m also running a micro-experiment you can try alongside me — adding an FAQ block to a blog post — and I’ll share the results in a future episode.If you’ve been wondering how AI tools like ChatGPT, Perplexity, and Bing Copilot decide which sources to cite and how to get your brand features, this is your starting point.📌 Mentioned in this episode:AEO vs SEOHow AI search worksFAQ schema for AI visibilityTracking content in AI answer engines💬 Let’s connect: LinkedIn → Cassie Clark | Content Strategist Website → cassieclarkmarketing.comKeywords: AEO, Answer Engine Optimization, AI Search, Generative Engine Optimization, SEO, Content Strategy, AI Marketing, Perplexity, Bing Copilot, ChatGPT SEO, FAQ Schema, AI Content OptimizationFind the show notes and transcript here.

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