They’ve Spoken: Today’s Auto-Shoppers Wants, Needs & Preferences

For the Road Forward - Autotrader and Kelley Blue Book B2B
23/10/2024 24 min
They’ve Spoken: Today’s Auto-Shoppers Wants, Needs & Preferences

Listen "They’ve Spoken: Today’s Auto-Shoppers Wants, Needs & Preferences"

Descargar episodio Ver en sitio original

Episode Synopsis

Featured Guest: Vanessa Ton, Senior Manager of Research and Market Intelligence of Cox Automotive gives an inside look at the highly anticipated key results of the 2023 Car Buyer Journey Study and reveals what actions Dealers, OEMs and the industry should take.

More episodes of the podcast For the Road Forward - Autotrader and Kelley Blue Book B2B

Omni-Channel, AI, and Engagement: What Dealers Should Prioritize Now 13/10/2025
Leveraging Every Touchpoint: Drive Your Shopper Satisfaction and Profitability 30/09/2025
Rethinking Inventory: How AI and Discipline Drive Dealer Success 16/09/2025
Changing the Game: How Car and Driver’s Marketplace Partnership Changes Everything 09/09/2025
What Dealers Must Rethink: All About Attribution, AI, and Data 26/08/2025
How AI Is Reshaping Automotive: Sales and Strategy to Embrace 19/08/2025
Fix Your Marketing ROI: How Multi-Touch Attribution Can Help 12/08/2025
Start Tracking What Actually Converts: The Days of Chasing Leads are Over 05/08/2025
Finally See the Full Buyer Journey: The Modern Dealer’s Differential 29/07/2025
Building a Dealer Culture: Stopping Fraud Before It Starts 22/07/2025
© 2003-2025 ZARZA | AHEAD OF OUR TIME
privacy policy
In God we trust In God we trust
PreSales Questions? Click Here
or call our toll-free line at +1-888-5002068 Miami, Florida, USA