The 15th Annual Car Buyer Journey Study: Key Takeaways and Ways to Drive More Success

For the Road Forward - Autotrader and Kelley Blue Book B2B
25/02/2025 21 min
The 15th Annual Car Buyer Journey Study: Key Takeaways and Ways to Drive More Success

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Episode Synopsis

Guest Expert: Vanessa Ton, Senior Manager of Research and Market Intelligence gives listeners and viewers a behind-the-scenes look at the 15th annual Car Buyer Journey Study results, highlighting key consumer trends and shifted behaviors, the growing importance of a seamless omni-channel experience, and actionable strategies for dealers to improve customer satisfaction and drive more business.

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