In this episode of FERMÀT FRIDAY, we welcome our first customer guest to the podcast. Erin Silvia, Director of Marketing at Caddis, joins us to discuss her journey and how Caddis has been using FERMÀT to revolutionize their customer acquisition strategy.Takeaways:Caddis's Unique Approach: Caddis started as a reading glasses company with a mission to reframe aging and has now expanded to a full optical retailer.Challenges in Customer Acquisition: The market has become more saturated, making it harder and more competitive to acquire customers efficiently.The importance of adapting to constant changes in the market and customer behavior.Leveraging FERMÀT: FERMÀT provides a flexible, conversion rate optimization tool that allows Caddis to test and iterate quickly.Fermat experiences have become a proving ground for Caddis, helping them optimize both site experiences and product merchandising.FERMÀT's modular design system simplifies the creation of cohesive and high-performing landing pages.Exploring New Channels: The conversation touches on the diversification of acquisition channels beyond Meta and Google.The potential of new and traditional channels like direct mail and how FERMÀT can fit into these strategies.Chapters:00:00 Introduction and Background05:37 Erin's Journey with Caddis10:15 Challenges in Customer Acquisition15:45 Using FERMÀT to Optimize Conversion22:30 The Power of Testing and Iteration30:20 Leveraging FERMÀT for Better Customer Experience38:10 Exploring New Acquisition Channels45:00 Final Thoughts and Future Excitement

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