In this episode Alex McEachern interviews Rishabh (CEO of FERMÀT) discussing the evolving landscape of e-commerce and marketing strategies. They explore the significant impact of privacy changes on customer acquisition, the shift from identity-based marketing to intent-driven strategies, and the importance of creating tailored landing pages and funnels. Rishabh emphasizes the need for brands to adapt to these changes by building unique experiences for different customer segments, ultimately leading to better measurement and more engaging commerce experiences.Chapters:00:00Introduction to the Future of Commerce01:47The Impact of Privacy Changes on E-commerce06:49The Shift from Identity to Intent in Marketing12:47Building Effective Landing Pages and Funnels18:43Measuring Success in the New Commerce Landscape27:40The Joy of Personalized Commerce Experiences

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