SummaryIn this engaging conversation, Rabah and Alex delve into the innovative marketing strategies behind FRMT, a couture line that blends high fashion with B2B SaaS. They discuss the concept of moonshot marketing, the importance of experiential marketing, and how to effectively engage influencers. The duo emphasizes the shift from traditional websites to marketing funnels, highlighting the power of storytelling and the need for experimentation in driving growth. They conclude with insights on the future of e-commerce and the importance of adapting to new marketing paradigms.Chapters00:00 Introduction and Return of Robbo02:53 Exploring FRMT: The Couture Line Concept05:59 Moonshot Marketing: Taking Asymmetric Bets09:00 Experiential Marketing: Engaging Customers Through Experience11:57 Influencer Marketing: Seeding and Engagement Strategies14:53 The Future of E-commerce: Funnels Over Websites17:59 The Power of Storytelling in Marketing20:50 Experimentation and Growth: The Role of Funnels24:13 Closing Thoughts and Future Directions

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