Today, Alex and Shreyas are discussing a new feature release, Bundle Builder. They highlight the importance of bundles in increasing profitability and contribution margin. They explain how bundles can be used to experiment and test different offers and upsells, and how Fermat makes it easy to create and launch bundles quickly. They also discuss how Fermat's Bundle Builder allows Marketers to bypass the normal problems that are associated with creating a bundle like logistical tooling and data instrumentation.Chapters00:00 Introduction and Importance of Bundles02:02 Experimentation and Testing with Bundles07:53 Logistics and Data Instrumentation for Bundles12:34 Bundles for Acquisition, Retention, and Product Expansion23:06 Fermat: A Risk-Free Testing Environment for Bundles

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