Episode Synopsis "Multi-Sensorial Experiences at Rikumo with Sam Gean, the Marketing Director"

Designing an in-store retail experience that’s truly memorable is the goal of the most successful retailers. In this episode, we chat with Sam Gean, the marketing director of the Japanese goods retailer Rikumo in Center City. Walking through the store is a multi-sensorial journey that invites discovery — but they don’t stop there. Rikumo’s workshops and digital efforts are prime examples of how to extend those experiences in inventive ways.• How Rikumo conceived its store as a product showcase • A deep dive into the design of the store, which deliberately touches on all the senses from the store aroma to the complimentary tea tastings• Rikumo’s workshops and events allow customers to experience the retailer’s philosophy and design values in new ways• How to maintain your brand identity in partnerships and other opportunities• Examples of the retailer’s techniques to creating compelling storytelling, including on social media • Why Rikumo designed a Philadelphia city guide• Experiences as the No. 1 factor most important to brands and retailers• Tech’s near-future role in retail and what consumers will gain• How Rikumo leverages digital strategies from its online store to its social media to amplify and extend its retail experience• The importance of offering diverse digital and high-quality content • Consumer trends in lifestyle to heedConnect with Rikumo: • https://rikumo.com/ •• https://www.instagram.com/rikumo/ •• https://www.facebook.com/rikumojapan/ •• https://www.pinterest.com/rikumojapan/ •• https://twitter.com/rikumojapan •Connect with The Enterprise Center: • https://www.facebook.com/TECCDC/ •• https://twitter.com/PhilaTEC •• https://www.linkedin.com/company/the-enterprise-center/ •• https://www.instagram.com/westphillyfoods/ •• http://www.theenterprisecenter.com/business/the-grit-studios •Learn more about the Fashion District here:• https://fashiondistrictphiladelphia.com/ •Don't know how to subscribe? Watch this short video walking you through the process:• https://youtu.be/VBRzKZhW8j8 •

Listen "Multi-Sensorial Experiences at Rikumo with Sam Gean, the Marketing Director"

More episodes of the podcast Experience Counts

• Building Community with Syreeta Scott and Shanti Mayers from The Sable Collective
• Tech and Digital with Honeygrow and Ubiq
• Innovative Retail Concepts Part I with Heather Crowell and Erika Erb from PREIT
• Innovative Retail Concepts Part II with Matt Stein from MSC
• Multi-Sensorial Experiences at Rikumo with Sam Gean, the Marketing Director