Episode Synopsis "Innovative Retail Concepts Part I with Heather Crowell and Erika Erb from PREIT"

Shopping centers and other innovative retail concepts are some of the most exciting playgrounds for consumer experiences. For this two-part episode, we talk to leading real estate investment trust PREIT and MSC Retail about how they’re curating experiences designed to fit their target market. This episode of Part I features PREIT’s Senior Vice President Heather Crowell and Marketing Director Erika Erb, who both share fascinating insights into the type of information that goes into PREIT’s decision-making, the consumer behaviors they’re tapping into and a special look into the exciting new Fashion District, slated to open to the public in September this year.Heather Crowell, Senior Vice President, chats: • New diversified model to the traditional mall• Bridging the online-offline experience IRL, by catering to those who love the hunt of the deal PREIT’s Cherry Hill project as a testing ground for new retail concepts, including a new partnership with incubator 1776 that focuses on retail innovation• The opportunity for retail tech to reveal new insights about consumer shopping behaviors• Examples of how PREIT is offering consumer experiences through its various properties, including pop-ups • Insight into how PREIT curates its retail mix and experiences to different consumer targets (hint: data)• The resurgence of brand loyalty • Trends driving retail, including the click and collect model, and how retailer engagement can have a payoff • Spending stats around multi-channel shoppers vs single-channel shoppers• Discovery as an important component to influencing retail sales• Why malls and retail centers need to be flexible and creative Erika Erb, Marketing Director, on:• Variety, convenience and accessibility as inspirations behind PREIT’s upcoming Fashion District project in Philadelphia• The four pillars of the Fashion District — style, dining, entertainment, arts & culture — that makes it a 360-degree lifestyle destination• The Fashion District’s Uniquely Philly incubator program: Showing off the best of Philadelphia- bred businesses • PREIT’s $1 million investment in public art• PREIT’s philanthropy partnership with local nonprofits as a way to engage the community• PREIT’s learnings from The Gallery that they’re using to inform the new project• Variety and customization as a major consumer retail trendsConnect with PREIT: • https://www.linkedin.com/company/preit/ •• https://twitter.com/PREIT • • https://www.preit.com •Connect with The Enterprise Center: • https://www.facebook.com/TECCDC/ •• https://twitter.com/PhilaTEC •• https://www.linkedin.com/company/the-enterprise-center/ •• https://www.instagram.com/westphillyfoods/ •• http://www.theenterprisecenter.com/business/the-grit-studios •Learn more about the Fashion District here:• https://fashiondistrictphiladelphia.com/ •Don't know how to subscribe? Watch this short video walking you through the process:• https://youtu.be/VBRzKZhW8j8 •

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More episodes of the podcast Experience Counts

• Building Community with Syreeta Scott and Shanti Mayers from The Sable Collective
• Tech and Digital with Honeygrow and Ubiq
• Innovative Retail Concepts Part I with Heather Crowell and Erika Erb from PREIT
• Innovative Retail Concepts Part II with Matt Stein from MSC
• Multi-Sensorial Experiences at Rikumo with Sam Gean, the Marketing Director