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Listen "AI Changed the Buyer Journey — Now What?"
Episode Synopsis
In this episode of Enablement Uncanned, Jack Naish is joined with Lisa Borg, SVP of Marketing at Acumen, who shares her perspective on the evolving role of marketing in driving business growth and customer engagement with a focus on the transformative impact of AI and its various tools and capabilities.Lisa has formed a strong perspective on AI and how teams are using it on a day-to-day basis and what the long term impact is shaping up to be for sales, specifically for the buyer's journey.
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