What if culture didn’t need a slogan? Mick Byrne, head coach of the Flying Fijians and former All Blacks coach, joins us to unpack a disarmingly simple idea: culture is values, standards, and beliefs lived every day. No fanfare. No buzzwords. Just behavior. From a Fijian security guard celebrating effort after a loss to rival teams singing together post‑match, Mick shows how joy and humility can power high performance without softening the competitive edge.We dig into the tools that make this real. Mick explains why “don’t” is a coaching trap and how doing words create the right pictures in a player’s mind. He shares how to prepare for tough selection talks by literally sitting in the player’s chair, listening first, and steering away from emotion—the greatest distraction in any conversation. You’ll hear the power of “critical friends,” the gentle prompt of “time for a coffee,” and the Crusaders-inspired “stab in the belly”: honest feedback to your face, not whispers behind your back.We also explore what separates elite environments like the All Blacks and Melbourne Storm. Meetings can be fierce, but the standard is truth, not personal shots. Disagree and commit is non‑negotiable. The focus stays on performance over outcome, even after a win, and the identity of the person remains steady—rugby is what you do, not who you are. As Mick puts it, mature coaching isn’t about weaker beliefs; it’s about more options to reach the standard, applied with consistency and respect.If you lead teams, coach, or parent, this conversation gives you practical language, repeatable habits, and a grounded model for culture you can see and feel. Subscribe, share with a fellow coach, and tell us: what’s one behavior you’ll change this week?Send us a textIf you can SUBSCRIBE, RATE, and SHARE the show and series, you would be doing your bit to grow this show. Very appreciated. BenTo subscribe to the newsletter or to get a copy of the book, jump onto:www.coachingculture.com.au Support the showShare this show with your mates, rugby, coaches, leaders! Dont be shy.

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