In this episode we explore the rise of AI coaching in sales and spotlight Bigtincan’s Genie Assistant—a next-generation tool designed to go far beyond dashboards and data. While most AI platforms simply report what’s happening in your pipeline, Genie acts like a true sales coach: anticipating objections, suggesting precise talk tracks, creating custom buyer content on the fly, and even running role-play scenarios to sharpen skills before the big call. We unpack how this shift—from reactive reporting to proactive, step-by-step coaching—represents a fundamental change in how AI can empower sales teams.Learn more about AI coaching tools and how they transform everyday selling by gauging buyer engagement in real time, surfacing exactly the right assets when needed, and building personalized digital sales rooms that keep deals moving. Just as importantly, it frees managers from repetitive follow-up so they can focus on high-impact coaching, while enabling sellers to spend more time on strategy, empathy, and relationship building. If you’ve ever wondered what separates a minimally viable AI tool from a true “most valuable player” in sales enablement, this conversation breaks it down.

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