Both can be true: AI is the new frontier—and in business, humans connect with humans.  In this episode of EdTech Elevated, Partner in Publishing (PIP) President and Founder Lisa March and CEO Kevin O'Sullivan pull back the curtain on what it takes to build a company from the ground up. From finding your niche and getting your business off the ground to helping others do the same (as true partners), they share the insights and anecdotes that have been "the secret to the sauce" (Kevin's all-time favorite phrase). It's all about human connection. How we balance that with the efficiency of modern-day tech, especially in the age of AI, is a hot-button issue in today's climate, and Lisa and Kevin tackle it head-on. Together, they get real about the human side of growth and how AI has officially joined the sales team, bringing numbers through the roof.  Packed with stories, laughs, and "wait… that actually worked?" moments, this episode is a must-listen for anyone navigating the future of business growth in the evolving world of EdTech.  Sponsored by Partner in Publishing: https://partnerinpublishing.com/    Bookmarks: 00:00 Take Your Idea From Concept to Close 4:25 Finding (and Following) Your Niche 7:28 Getting Your Business off the Ground 12:20 Bringing AI Into Sales: It's A Numbers Game 16:25 Taking Calls to Close with Efficiency 18:58 The Impact of AI in Market Research 20:50 Humans Connect with Humans 21:48 The PIP Eras 23:49 LinkedIn is the Biggest Publisher Out There 25:00 AI as the New Frontier   Resources:  Lisa March  Kevin O'Sullivan Partner in Publishing

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