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Episode Synopsis
In this episode of EdTech Elevated, Jeff Rucker, Vice President of Content Marketing at Partner in Publishing, sits down with Lindsay Semevolos, a video content strategist and senior project manager, and Renée Kennedy, a video marketing strategist at PIP, to discuss the power of video in EdTech. They explore the evolution of video production, from tutorials and testimonials to high-profile video shoots, and share insights on how brands can leverage video for engagement and impact. The conversation covers the latest trends in video marketing, the rise of short-form content, and the growing role of podcasts in digital strategy. Lindsay and Renee also reveal behind-the-scenes details from some of their most exciting projects, including a video presentation for a high-profile public figure. They highlight the importance of strategic storytelling, audience engagement, and adapting to emerging platforms like TikTok and LinkedIn. Sponsored by Partner in Publishing: https://partnerinpublishing.com/ Bookmarks: 00:00 Introduction to EdTech Elevated 00:24 Host Introduction: Jeff Rucker 01:09 Guest Introductions: Lindsay Semevolos & Renée Kennedy 02:58 The Evolution of Video at Partner in Publishing 04:48 PIP’s Approach to Video Production & Workflow 05:20 The Role of Technology in Video & Podcast Production 07:23 Types of Videos Clients Request: Explainers, Tutorials & Testimonials 09:04 Onsite Video Shoots: Planning, Execution & Benefits 11:36 Challenges of Onsite Video Production 13:31 Favorite Video Projects & Behind-the-Scenes Stories 15:51 High-Profile Video Projects & Industry Impact 17:27 Trends in Video Marketing & The Rise of Short-Form Content 19:56 The Role of Long-Form Video & Podcasting in Digital Strategy 23:06 How Video Enhances Digital Marketing & Engagement 24:29 Should EdTech Brands Use TikTok & LinkedIn? 26:42 The Impact of Video on Brand Storytelling & Marketing Strategy 27:19 EdTech Elevated Closing Remarks Resources: Jeffrey Rucker Renée Kennedy Lindsay Semevolos Partner in Publishing Website
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