In this episode of EdTech Elevated, host Dr. Mike Moore interviews Allison Langley, a marketing manager and content strategist at Partner in Publishing. They discuss the importance of aligning sales and marketing teams to drive business growth, emphasizing clear communication and shared goals. Allison draws from her background in content strategy and the investment industry to highlight how breaking down silos between teams is crucial for success. The conversation explores the role of sales enablement tools, such as competitor analyses, and the need for targeted, value-driven content. Allison also underscores the benefits of partnering with a marketing agency for diverse insights and strategy enhancement. Lastly, she emphasizes the power of storytelling in marketing, advising professionals to craft clear narratives that resonate with their audience.   Sponsored by Partner in Publishing: https://partnerinpublishing.com/   Bookmarks: 00:05: Intro to EdTech Elevated 00:37: Host Introduction: Dr. Mike Moore 01:12: Guest Introduction: Allison Langley 03:33: Importance of Sales and Marketing Alignment 05:10: Breaking Down Silos  06:17:  Impact of Digital Marketing Tools  07:59: Sales Enablement Tools Explained  09:58: Creating Value-Driven Content   12:06: Understanding the Customer Journey  13:49: Advantages of Working with an Agency  16:57: Maintaining Brand Voice in Copy  19:15: Challenges and Opportunities in EdTech    20:47: Leveraging Cross-Industry Experience  22:58: The Power of Storytelling   Resources:  Allison Langley LinkedIn Mike Moore LinkedIn Partner in Publishing Website   

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