Schedule a Call here to build and Scale your Ecommerce Brand →  https://www.ecomcapital.com/demo/scheduleFrom Touring DJ to Scaling $20M+ Ecom Brands: Jamie went from global DJ to building Defiant—one of Australia's leading agencies helping 300+ DTC eCom, Saas and service based brands scale fast. In this episode, he reveals his secret to creating performance creatives that actually convert, why most ad creatives fail to scale brands past $1M, and the 3-2-2 testing method that consistently identifies winning creatives - including how one simple meme creative generated $1.8 million in sales and so on.------------------------------------------------Connect with Jamie Kritharas (Guest):Instagram:  https://www.instagram.com/jamiekritharas/Linkedin:  https://www.linkedin.com/in/jamie-kritharas/Connect with Sasha (Host):Instagram:   https://www.instagram.com/sasha_karabut/Facebook:   https://www.facebook.com/The.Real.Sasha.Karabut/Linkedin:   https://www.linkedin.com/in/sashakarabut/------------------------------------------------TIMESTAMPS:00:00 - Intro01:05 - From DJ to Building Australia’s leading Creative Agency13:26 - Why He Never Train his Employees (The Senior-Only Hiring Strategy)17:37 - How Incentives Fix Culture Problems23:46 - Who to Hire — and When?27:51 - Junior  vs Senior Talent33:46 - Hiring Process & Culture (Lost 50% of Team overnight)46:00 -  How to Make Creatives That Actually Convert48:07 - Brand Creatives vs Performance creatives54:20 - The $1.8M Meme Creative54:58 - Which creatives are working in 2025? (Trends)58:27 - The 3-2-2 Method for Testing Creatives 01:04:40 - Why E-commerce Brands Plateau?01:10:30 -  Should You Scale to Multiple Avatars? (And When)01:13:54 - Writing Ad Copy: Customer-First 01:16:15 - 3 Step System to Scale Any E-commerce BrandAbout Ecom Capital Podcast: eCom Capital Podcast is a show about scaling e-commerce businesses. The host Sasha Karabut talks to successful founders, industry experts and shares strategies on how to build, grow and scale profitable eCommerce brands.#ecommerce #ecom #onlinebusiness #entrepreneur #business #scaling #shopify #dropshipping #businessgrowthReady to take your business to the next level? Follow Sasha below: Instagram: https://www.instagram.com/sasha_karabut/ Facebook: https://www.facebook.com/SashaEcomCapital/ Youtube: https://www.youtube.com/channel/UCfVhWUtWBs_Hm-FrQJot8-Q LinkedIn: https://www.linkedin.com/in/sashakarabut/

Ver todos los episodios