ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "DH26: Build a Better ICP"
Episode Synopsis
A clear and accurate Ideal Customer Profile (ICP) is one of the most powerful tools you can give your business. It sharpens your focus, strengthens your positioning, and ensures you’re spending time on the customers who actually matter.
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DH19: Ecosystem Mapping
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DH20: Executing Your Marketing Strategy
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