ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "State of Search: Behaviours, Trends, and Clicks 2024-2025"
Episode Synopsis
We've reviewed the Q2 State of Search Report from Datos and overlaid our observations and analysis.The report highlights Google's continued dominance in traditional search, while noting a slow increase in "zero-click" searches and the rise of AI tools like ChatGPT. But what we find most fascinating is the rise in content platform search - and speculate about what that means for B2B and go-to-market strategies.
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