Setting a goal to become a CEO is one thing. Actually becoming one is a whole different ball game.In this episode of the Moving Beyond Being Good podcast, I speak with Barry McDonald, CEO of NovaFit, an Australian owned distributor of world class fitness equipment. Barry has spent more than 20 years shaping the health and fitness landscape in Australia through national leadership roles with brands such as Matrix Fitness Australia, Jets Australia and Goodlife Health Clubs.Barry shares how his early life in housing commission, constant school changes and junior footy coaching shaped his view of leadership as service. He explains why he always tried to behave “one role up” throughout his career, and how that mindset helped him move from sales and general management into the CEO role.We discuss:The childhood moment he realised he loved leadingTwo very different mentors who shaped his CEO styleThe uncomfortable shift from peer to CEO with the same teamThe real price you pay to sit in the CEO chairHow NovaFit doubled revenue and tripled profit in two yearsWhy true culture is built on discipline, honest conversations and genuine careHow AI is extending service and member experience in the fitness industryIf you enjoy this conversation, please follow the show, leave a rating or review, and share the episode with a leader or emerging leader in your world.To learn more about my work on leadership, culture and business growth, search for “Gary Ryan” and “Organisations That Matter” online, and connect with me on LinkedIn.Learn more about CEO Barry McDonald and Novofit Connect with Barry on LinkedIn Book a FREE Online Coffee Chat with Gary Ryan here to learn at least three practical strategies for leadership and business growth  Connect with Gary Ryan on LinkedIn Follow Gary on Instagram If you would like support in creating a high-performance culture based on treating people as human beings, please click here to contact Gary Ryan

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