In this episode, we dive into Competitor Mapping, an essential tool for businesses seeking to understand their market landscape clearly and move beyond assumptions. You'll learn how to identify direct threats and indirect influences, including alternatives that solve customer problems differently, to anticipate shifts in customer preference and industry disruption proactively.This episode from Disruptors Co, specialists in strategy, innovation, and go-to-market execution, offers you the blueprint to compete on informed strategy rather than instinct, ensuring your business thrives in a crowded marketplace.

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