12. Building UCL’s world-leading brand, with Collette Lux

Disrupting The Degree
01/12/2020 26 min Temporada 1 Episodio 12

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Episode Synopsis

We're joined by Collette Lux, Executive Director of Communications and Marketing at UCL (University College London). We discuss the importance of branding for universities, the process she uses for defining a brand and the inspiration she takes from outside of the education sector. We talk about her career in brand marketing, from Unilever to the BBC and then to higher education.

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