Episode Synopsis "Intro to Digital Marketing: Where we are, how we got here "

Marketing in the mass communication era has two parents: Madison Avenue and direct mail marketers. Today's digital marketing professionals use techniques and concepts from both sides. Here's a short overview of the history, how it came about, and what it means for today.

Listen "Intro to Digital Marketing: Where we are, how we got here "

More episodes of the podcast Digital Marketing For Beginners

• Episode 2: The 60,000 foot view of the internet from a marketer's perspective
• Digital Marketing For Beginners (Trailer)
• Intro to Digital Marketing: Where we are, how we got here