Intro to Digital Marketing: Where we are, how we got here

08/09/2020 22 min

Listen "Intro to Digital Marketing: Where we are, how we got here "

Episode Synopsis

Marketing in the mass communication era has two parents: Madison Avenue and direct mail marketers. Today's digital marketing professionals use techniques and concepts from both sides. Here's a short overview of the history, how it came about, and what it means for today.