I sit down with James Pickering, a product marketing maestro with an impressive track record in life sciences and diagnostics. We explore the intricate dance of product marketing, where James shares his transition from product management to the art of downstream marketing. Listen in as we uncover the critical role that inside sales and telesales strategies play in a robust marketing plan, and how James's direct involvement with Business Development Representatives (BDRs) has helped to craft successful outreach campaigns. He provides an insider's view on the importance of customer-centric marketing, experimenting with creative tactics, and the pros and cons of in-house versus outsourced sales teams. It's a discussion filled with valuable takeaways for anyone looking to prioritize customer needs and drive revenue effectively.   In our conversation, we also tackle the undeniable impact of artificial intelligence in the marketing world. As AI-generated content becomes more prevalent, we discuss the fine line between personalization and automation, and whether AI can truly replicate the human touch in professional outreach. Discover the potential benefits and productivity boosts AI tools like ChatGPT can offer, while also acknowledging the rapid development and associated challenges. From bots on social media to AI-driven customer service, we share anecdotes and ethical considerations surrounding AI in marketing and life sciences. Tune in for an engaging discussion on the intersection of technology and human creativity in the marketing landscape.  Learn more about Jim and James: Jim’s LinkedIn: https://www.linkedin.com/in/jimscaparotti/  James’ LinkedIn: https://www.linkedin.com/in/jmpickering/   Learn more about JMS Elite: Website: http://www.jmselite.com/  Instagram: https://www.instagram.com/jms_elite/ YouTube: https://www.youtube.com/@jmselite2360 

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