What drives an aspiring child psychologist to become a pioneering entrepreneur in automated lubrication systems? On this episode of "Dialing Into Success," we sit down with Chip, the innovative founder of MotionSource International, as he recounts his journey from the world of advertising sales, through mastering IT and programming, to establishing his own successful enterprise. Chip reveals how MotionSource's customer-centric approach and the integration of IoT and cloud-based systems have revolutionized the industry, making automated lubrication essential across various sectors. Learn how a determination to solve problems and a deep understanding of technology culminated in a thriving business that prioritizes rapid response times and comprehensive employee training.   We also tackle the pressing challenges businesses face in sales and marketing, especially when outsourcing services. Chip underscores the critical importance of knowing your client’s needs and accurately targeting your audience. He shares how the pandemic necessitated a pivot to a web store model, successfully generating new customers daily. The conversation expands to current hurdles, such as extended supplier lead times and the scarcity of skilled salespeople, and offers insights into nurturing young talent. Chip's personal anecdotes and strategies reveal how MotionSource has grown to five locations, always keeping a keen focus on maintaining a large inventory for swift order fulfillment.  Learn more about Jim and Chip: Jim’s LinkedIn: https://www.linkedin.com/in/jimscaparotti/  Chip’s LinkedIn: https://www.linkedin.com/in/chiphautala/  Learn more about JMS Elite: Website: http://www.jmselite.com/  Instagram: https://www.instagram.com/jms_elite/ YouTube: https://www.youtube.com/@jmselite2360 

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