036: The Ins and Outs of Email Design and Development with Shannon Crabill

Design Edu Today
25/10/2016 31 min

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Episode Synopsis


Shannon Crabill, Email Developer at T. Rowe Price, joins Gary Rozanc to discuss the design of emails for a global investment management firm. Shannon goes in-depth on the need to research and understand the purpose and goal of sending emails to inform the visual design. Shannon also shares tips for designing calls to action with the body of an email, and she reveals the struggles to code emails for all the different email clients.

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