Ep. 49 - When to Test vs Sticking to Fundamentals & How to Gain Buy-in and Budget

Demand Gen Made Simple
18/04/2023 17 min Temporada 1 Episodio 49

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Episode Synopsis

You'll hear that "marketers should always be experimenting." But is now the right time for experiments when budgets are being reduced, teams are being asked to do more with less, and more and more companies and leaders are turning to attribution to "measure what's working." In this episode, I share how to include testing in your marketing strategy as well as advocating for buy-in.

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