Ep. 48 - How to Communicate Changing Marketing's KPIs

Demand Gen Made Simple
11/04/2023 15 min Temporada 1 Episodio 48

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Episode Synopsis

Modernizing marketing requires a change in reporting. More than just switching marketing's measurement to revenue -- you must also effectively communicate and align with the internal team as well. In this podcast episode we talk about how to communicate the "why" in a change in strategy, "what" to expect out of it, and "how" the KPIs are going to change.

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