Ep. 10 - Tony de Leon - Why BDRs Will Not Survive Without Demand Gen

Demand Gen Made Simple
28/06/2022 22 min Temporada 1 Episodio 9

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Episode Synopsis

Marketing and Sales don't always have to have a love-hate relationship. In this episode, Tony de Leon, Sr. Manager at Reprise, breaks down why BDRs must partner with demand gen -- uncovering some of the challenges he's facing today with marketing-generated leads and the biggest gap in sales when it comes to demand gen. The best partnership is when both teams work together. In this episode, we talk about why that's important and how to do it. 

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