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Listen "Agency Agenda | Amrita Randhawa talks acquisitions and Publicis’ AI play"
Episode Synopsis
In this episode of Agency Agenda, Amrita Randhawa, CEO of Publicis Singapore and Southeast Asia, breaks down how AI and recent acquisitions are reshaping the Publicis network.She unpacks why 80% of media dollars in the region are now AI-driven, and how Publicis’ decade-long US$12 billion investment in data and tech is powering its competitive edge. Amrita also touches on the group’s acquisition of Hepmil and what it means for strengthening social and influence capabilities.Tune in right here.
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