How are AI and creative strategies reshaping brand building on LinkedIn, and how can organizations build meaningful connections beyond their employee networks? In this engaging episode of CX-WISE,Lisha Perez, Partnership Lead at the B2B Institute (LinkedIn's think tank), shares her expertise on transforming brand presence and customer care in the digital age. Learn how brands can expand their reach beyond traditional employee networks, leverage AI to build trust and create distinctive global identities on LinkedIn. Lisha explores the delicate balance between AI-driven efficiency and creative innovation while sharing practical insights on cross-channel marketing strategies. She also discusses the evolution of content on LinkedIn, addressing the platform's shift towards more dynamic, TikTok-style engagement. Tune in for a thought-provoking discussion on the future of B2B brand building and how organizations can harness AI, creativity, and strategic customer care to create lasting brand relationships in the professional digital landscape. 

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