How Brianna Langley Frames AI Guidelines for Great CX

18/07/2024 26 min Temporada 1 Episodio 14

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Episode Synopsis

How much AI is too much in customer experience, especially when companies aren't upfront about using it? 
CX and Marketing Expert, Brianna Langley, and our host Nathan Bennett take you through the essential steps of crafting AI policies that foster customer trust in brands.   Brianna shares real-world examples on crafting brand stories that portray customers as heroes and offers guidance on adopting a holistic approach to AI-driven customer experiences.  Learn about the impact of frontline employees on customer interactions and why humanizing digital touchpoints is essential. Discover effective ways to responsibly share and utilize customer data to build brand loyalty.  Words of Wisdom: “AI is never the end-all-and be-all of customer experience. Because at the end of the day, people love to hear stories of people. And that's what connects all of us and makes us different than the robots.“ - Brianna Langley  Tune in to gain insights into why customer experience is crucial in the waste management industry and how AI can elevate CX. 

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