Episode Synopsis "2. C For Transformation"

You must have seen that meme: Who led the digital transformation of your company – CEO – CTO – Covid19. Well, there’s an important C that’s missing and that’s what I am talking about in this episode. If your organisation has people operating in silos or if you do not instill digital fluency in all departments, any transformation exercise is not going to achieve success. That’s why it’s important to acknowledge that C. You can’t simply hire a Head of Digital Transformation and expect miracles.I also leave you with one interesting piece of news and one interesting tool for better Customer Experience management.Catch all the show notes at www.cxforcxos.com

Listen "2. C For Transformation"

More episodes of the podcast CX For CXOs: Customer Experience, MarTech and Digital Truths

• 4: AI and ML in Marketing - Myths and Facts
• 3. The "Messy Middle" of Purchase Decisions
• 2. C For Transformation
• 1. Introducing the CX For CXOs Show