E-Mail Still Rules: An Interview with Chad White, Head of Research, Oracle Marketing Consulting

Customer First Thinking
12/05/2022 1h 6min Temporada 1 Episodio 24
E-Mail Still Rules: An Interview with Chad White, Head of Research, Oracle Marketing Consulting

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Episode Synopsis

Despite its lowly status e-mail marketing continues to thrive as a media channel. The reason for its enduring popularity amongst marketers, according to leading e-mail expert Chad White: its versatility as a one-to-one communication medium. 

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