In this episode of the Culligan Sales Podcast, host Shawn Paul discusses the importance of emotional selling in closing deals. Instead of just providing facts and figures about Culligan's whole house systems, Shawn Paul emphasizes connecting with customers on an emotional level to drive sales. The podcast covers key emotional triggers, practical strategies for selling with emotion, and tips tailored to different customer demographics. By combining emotional appeals with logical data, Culligan reps can elevate their sales game and better connect with customers. Tune in to learn how to transform your sales approach and make every home a Culligan home.Contact Shawn Paul:Phone - 502-756-1366Email - [email protected]

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