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Episode Synopsis "Defining Your Ideal Client With CEO Tracy Marlowe"
How are you defining your ideal client? CEO Tracy Marlowe reflects on what the answer is for Creative Noggin, and it’s evolved in surprising ways over the past 10+ years. Find out why the toy stores, candy makers, Targets, and Nikes aren’t always the path to fulfillment in our industry. And how one unlikely client has us looking at marketing (and a particular three-carbon alkane) in an entirely new way.
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