Allie Galloway is a global event leader shaping how major brands show up in culture. As Senior Director of Global Events at Yahoo, she oversees the strategy and execution behind high-impact brand moments—from Cannes Lions to international tentpoles—bringing together storytelling, innovation, and operational precision. With experience across agencies and in-house teams, Allie is known for transforming complex ideas into experiences that resonate, scale, and deliver real business value.This episode we discuss:Allie’s path from agency life to leading global events—and the skills that shaped her approach to creativity and leadership.How she designs standout brand activations in competitive environments like Cannes Lions.Building alignment inside large organizations and communicating the why behind experiential decisions.Navigating pressure, expectations, and the emotional labor of producing high-stakes events.What makes agency–client partnerships work: trust, transparency, and shared clarity.Lessons from producing international events and managing teams across cultures and time zones.Why understanding human behavior is the foundation of great experiential design.The future of brand experiences: personalization, community-building, and moments that extend beyond the event.Mark and Allie’s reflections on burnout, boundaries, and sustaining creativity in a demanding industry.The daily habits and leadership practices Allie uses to stay grounded and inspired.Thanks for tuning in. Check us out at: https://www.markstephenagency.com/podcastThanks for tuning in. Check us out at https://www.instagram.com/markstephenagency/

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