With a career spanning over 25 years, Mark Testa has defined himself as a leader in experiential design and production. As Founder and Creative Director of Mark Stephen Experiential Agency, he has built a reputation for crafting culturally relevant, immersive experiences that connect with audiences across the globe. From producing international events during his early career at Condé Nast Traveler to leading large-scale activations for brands at Essence Festival of Culture and Beautycon, Mark’s work reflects a deep commitment to curiosity, empathy, and innovation. His philosophy—treating every project as both execution and experiment—has kept his agency at the forefront of the ever-evolving live experience industry.This episode we discuss:Mark’s early career producing global events at Condé Nast Traveler.Curiosity as a discipline that fuels empathy, innovation, and cultural fluency.Adapting experiences to different audiences, from Beautycon to Essence Festival.How AI, AR, and social platforms are reshaping live events.Real-time learning: adjusting activations based on audience behavior.Building authenticity, inclusivity, and cultural relevance into every project.Why experimentation and adaptability are key to MSEA’s 20+ years of growth.Thanks for tuning in. Check us out at:https://www.instagram.com/markstephenagency/Thanks for tuning in. Check us out at https://www.instagram.com/markstephenagency/Thanks for tuning in. Check us out at https://www.instagram.com/markstephenagency/Thanks for tuning in. Check us out at https://www.instagram.com/markstephenagency/

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