With over 20 years of experience, Staci Hallmon is a respected business development strategist known for transforming brands through innovative experiential and live event strategies that connect business lines, talent, and consumers. As founder of SHB Enterprises, she leads a firm that builds scalable, revenue-generating platforms for Fortune 500 companies, media brands, and nonprofits. Her leadership roles at Endeavor | IMG | On Location and BET Networks saw her launch groundbreaking programs, drive revenue growth, and pioneer hybrid event models. A recognized industry expert and frequent speaker, she is also deeply committed to community impact through her work with Project Morry.This episode we discuss:Staci shares her creative roots in theater and how directing live performance shaped her approach to experiential events.She breaks down her “Golden Triangle” framework: aligning audience, brand, and community impact.We dive into the origin story of Essence Festival’s Beauty Carnival and what it took to scale it into a major success.She offers real talk on sponsorship strategy—why “cool” isn’t enough, and how brands can create meaningful, measurable engagement.Staci’s advice for young professionals: embrace feedback, stay curious, and don’t be afraid to start overStaci’s advice for clients: know your goals, trust your experts, and be honest about your thresholds for successThe value of active listening, mentorship, and feedback culture in creative teamsThanks for tuning in. Check us out at:https://www.instagram.com/markstephenagency/Thanks for tuning in. Check us out at https://www.instagram.com/markstephenagency/

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