In this podcast episode, Themistocles Stergianos shares insights into the journey of growing his business, Waterproof Lab, from its early days to a more structured and scalable operation. He discusses the challenges of transitioning from being the sole salesperson to building a team and implementing systems that allow the business to function without his constant involvement. Themistocles emphasises the importance of measuring key metrics like conversion rates and average sales to drive business growth and efficiency. He also highlights the significance of letting go and empowering others to take on responsibilities, which is crucial for any functional founder aiming to scale their business.Takeaways- Transitioning from solo operations to a team-based approach is crucial for growth.- Measuring key metrics like conversion rates is essential for business efficiency.- Letting go and empowering others is a significant challenge for founders.- Implementing systems can help manage sales performance effectively.- Delegating tasks allows founders to focus on strategic growth.- Understanding industry benchmarks helps in setting realistic goals.- Regularly reviewing sales metrics can identify areas for improvement.- Building a team requires trust and clear communication.- Empowering team members leads to a more scalable business model.- Continuous learning and adaptation are key to business success.Sound bites"Transitioning from solo to team-based is crucial.""Measuring key metrics drives business growth.""Letting go is a significant challenge for founders.""Implementing systems manages sales performance.""Delegating tasks allows focus on strategic growth.""Understanding benchmarks sets realistic goals.""Reviewing metrics identifies improvement areas.""Empowering team members leads to scalability.""Continuous learning is key to success.""Building a team requires trust and communication."Chapters00:00:24 Introduction to the Podcast00:00:36 Early Challenges and Growth00:01:39 The Importance of Letting Go00:02:27 Implementing Systems and Metrics00:03:38 Conclusion and Call to Action

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