Listen "How to Create a Memorable Experience in Fashion with Fern Mallis"
Episode Synopsis
Mark talks with Fern Mallis. Fern is the award-winning creator of New York Fashion Week and was the Executive Director of the Council of Fashion Designers of America. For the last ten years, Fern hosts the acclaimed “92|Y Fashion Icons with Fern Mallis.” In this episode, we discuss how to craft a memorable experience in the Fashion industry, Fern’s impressive career in fashion, and event planning in NYC. 1:10 Early Career 2:08 Working at Mademoiselle Magazine 3:55 Fern’s 1st Event Experience 5:56 Fashion Director at Gimbels East 7:00 How “Fern Mallis Public Relations” company began 10:40 Events for IDC NY (International Design Center) 14:05 DIFFA (Design Industries Foundation Fighting Aids) events 16:30 Recession and CFDA (Council of Fashion Designers of America) 23:32 Market Week/Fashion Week 24:36 Fashion show in Bryant Park 25:20 “Organize, Centralize, Modernize” 34:40 Fern’s most favored events 36:12 Start of “Fashion Icons with Fern Mallis at 92|Y” 39:24 92nd Street Y events 39:50 Advice to aspiring fashion professionalsFern Mallis Instagram @fernmallis @92ndstreety Twitter @FernMallis @92Y linkedin.com/in/fernmallis http://92Y.org/FashionIconsMark Testa https://www.markstephenagency.com [email protected] https://www.linkedin.com/company/mark-stephen-design-&-production/ Instagram @markstephenea https://www.youtube.com/channel/UCK13o22i4RxQvbAgwwlh9tQ?view_as=subscriberThanks for tuning in. Check us out at https://www.instagram.com/markstephenagency/
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