In this episode, Mark interviews Katherine Tooley, who produced the first-of-its-kind, interactive event, “29Rooms.” 29Rooms is the innovative, physical embodiment of Refinery29, an entertaining and informative digital publication for women and femme-identifying persons. Mark and Katherine discuss experiential marketing and tips to be a success in the industry. Katherine tells how she always wanted to be an event producer and how she began her career at the Bonnaroo Music and Arts Festival.In this episode, we discuss:0:53       Success of 29Rooms – “Choose your adventure”5:10        Inspiring current escapism events6:30        Amplifying Black voices10:30     Creating virtual moments for Refinery29 other community-based brands11:15     “Unbothered” Black female community and “Wash Day,” an award-winning virtual event at VICE Media13:08       Importance of focusing on a community, talking with them, and providing a service14:05       Experiential marketing industry17:16       Content is the goal/key20:02        Capturing, collecting, and creating full experiences21:07        Katherine’s background and career at Superfly27:00        Various pathways to get into experiential marketing 32:15        Bonnaroo Music & Arts Festival – most memorable project36:00        Years of experience matters38:30        Advice on breaking into the industry43:03        Connecting with KatherineKatherine Tooleyhttps://www.linkedin.com/in/katherinetooley/ https://www.29rooms.com/city/new-yorkhttps://www.refinery29.com/en-us/unbotheredMark Testa https://www.markstephenagency.com [email protected]://www.linkedin.com/company/mark-stephen-design-&-production/ Instagram @markstepheneahttps://www.youtube.com/channel/UCK13o22i4RxQvbAgwwlh9tQ?view_as=subscriberThanks for tuning in. Check us out at https://www.instagram.com/markstephenagency/

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