Episode Synopsis "Understanding Research and Innovation in the Creative Industries with Andrew Chitty"

Professor Andrew Chitty is Challenge Director for the Audience of the Future and the Creative Industries Clusters programmes at UKRI. Those are programmes investing best part of £100m on Creative Industries R&D, as part of the Government’s Industrial Strategy – from Story Futures Academy, the new centre for Immersive Storytelling, to Future Screens Northern Ireland and Wallace and Gromit’s Big Fix Up. What can he tell us about how research and innovation is conducted in the Creative Industries? Which sectors benefit and which ones are left behind? How can we ensure that the lessons from these programmes and others are learned to help inform future policy and support for the Creative sector?

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• Understanding Research and Innovation in the Creative Industries with Andrew Chitty