Episode Synopsis "Twitter with a Twist: The Story of 10thFlrVending"

Meet Karen Untereker, Digital Influence Strategist at Ogilvy Public Relations and the "facilitator" of 10thFlrVending, the hilarious Twitter persona of the vending machine on Ogilvy PR's 10th Floor. Karen talks about the genesis of 10thFlrVending and its surprising popularity on Twitter. Follow @10thFlrVending http://twitter.com/10thFlrVending for funny updates that also provide a refreshingly authentic look inside one of DC's top PR firms. Follow Karen @unterekless http://twitter.com/unterekless Produced by Mary Fletcher Jones and David Hyson for Conversations in Public Relations.

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• Margaret Dunning of Widmeyer Communications
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• Margaret Dunning offers career advice for new PR professionals
• Twitter with a Twist: The Story of 10thFlrVending
• Can PR change behavior? Sarah Temple, Ogilvy PR's Social Marketing SVP
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