Episode Synopsis "How to Present a Virtual Press Conference, with Amy Shaw"

Amy K. Shaw, Associate Director of Public Relations at SNM (http://www.snm.org), shares the results of her organization's amazing success with obtaining media coverage at their annual conference by presenting a well-planned press conference, including the element of a virtual press conference created with Ustream live streaming online video. To download Amy Shaw's PowerPoint presentation (11 slides) about this press conference, visit http://www.adfero.com/viralvideopdfs/... Conversations in Public Relations is produced by Mary Fletcher Jones and David Hyson. Recorded December 2009.

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