In this episode, Brandon and Zach discuss SEO timeline expectations, lead generation strategies, keyword ranking systems, motivated seller targeting techniques, and ROI measurement frameworks.Zach Blackburn, Director of SEO with 15 years of digital marketing experience, breaks down the SEO black box that confuses most real estate investors. Stop wasting money on agencies that can't explain their results or provide clear timelines for when you'll actually start getting motivated seller leads.We reveal the four-pillar SEO framework 👀. Discover which pillar is likely holding your website back and how to identify your biggest constraint using data-driven analysis rather than guesswork.Address concerns about AI impact on search engine optimization and why motivated sellers still rely heavily on Google searches. Get the insider perspective on why real estate SEO requires a different approach than other industries and how to work effectively with SEO agencies. 🎯📖 What You Will Learn:Realistic SEO timelines and what to expect each quarterFour key metrics that show SEO progress before you get leadsWhy the "striking distance keywords" strategy works for real estateHow to identify which SEO pillar needs attention firstThe difference between cookie-cutter packages vs custom strategiesWhy AI won't kill SEO for real estate investorsRed flags to watch for when hiring SEO agencies🕐 Time Stamps: 00:02 - Introduction to SEO Masterclass Series 01:29 - Meet Zach Blackburn: 15 Years SEO Experience 03:09 - The 12-Month SEO Game Plan Overview 04:20 - Timeline Expectations: What Results When 08:06 - Three Phases: Foundation, Growth, Mature 12:22 - Keyword Rankings Don't Equal Traffic 15:10 - SEO vs PPC: Compound Growth Explained 19:12 - Data-Driven Strategy Selection Process 21:40 - Custom Analysis vs Cookie-Cutter Packages 24:35 - Four Pillars of Real Estate SEO 26:59 - Theory of Constraints in SEO 28:59 - Is AI Killing SEO for Real Estate?#RealEstateInvesting #SEO #RealEstateMarketing #MotivatedSellers #LeadGeneration #RealEstateInvestors #GoogleRankings #RealEstateSEO #InvestorMarketing #HouseBuyers #RealEstateLeads #SEOStrategy #DigitalMarketing #OnlineMarketing #RealEstateBusiness Thanks for listening to Collective Clicks!We're always looking to improve the pod: drop us some feedback here.If you're looking to finally unlock PPC as your best marketing channel, you can start with a free strategy consultation here.

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